McDonalds provide free football sessions for youngsters in conjunction with a team of fully qualified coaches. They also have a Happy Reader Campaign where they encourage young kids to read by giving away free books.. This event was both those campaigns on the one day in Festival square in Edinburgh. In attendance were a McDonalds franchisee and also the TV celebrity Martel Maxwell. My brief was to capture happy photos of the event and try to include as much branding as possible.